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Transpromo
Transpromo is a word used to identify transactional documents with promotional marketing communications by establishing a close relationship between client and supplier.
The current market is more competitive than ever, which leads to seek and find the best solutions for selling products and services.
It is no different in the segment of VDP (Variable Digital Printing), a segment agile and versatile, which until now worked efficiently adjust production according to customer's needs by printing the required information and the exact amount, without waste.
But now, the transactional data in black and white in large volume are prepared for the transition to color output, and what is more fascinating, personalized.
The possibility of merging into a single document, transactional billing information, to marketing personalized and color communications is being seen as an unprecedented innovation in the market.
Transpromo carries concepts and values quite different than the traditional bill evasive and non-personalized inserts.
This new concept of VDP adding values of personalized communication falls barriers and state a new trend to change the communication way of the current non-personalized printed documents accompanying the bills for payment, an ancient practice and questioned by most professionals, where the focus were more on volume than on intelligence.
Transpromo is a global trend, incipient in the developed world, and therefore a sure future in Brazil.
In the segment of electronic print this trend assumes a fundamental role, because it means a revolution in the market, as large as transforming an element of cost for clients in media highly desirable and highly efficient.
For the implementation of Transpromo, the challenges are varied and all very large:
- to know and master the technology of VDP in black and white and color,
- to learn and master the technology of multi-element finishing,
- to help change the culture of the market, demonstrating the benefits of Transpromo.
At first, it seems somewhat expensive and impractical, but if the Transpromo strategy is thought out of the actual patterns, we see that the investment pays off and the result is a new and effective medium for relationship.
Sirius offers solution to this new market trend using the Format Printing System as a composer of documents accepting a variety of graphic images generated by various graphics software, different layouts within a document (invoice, statement, account, direct mail, etc. ), variable data extracted from databases, variables pie charts and bar , etc.
Some models inspired by real applications made to Sirius' customers can be downloaded by clicking on the links below:
Letters for
a houses consortium (The real case was to
consortium of cars),
Personalized cards with text in a special format
(The real case was for personalized cards with texts produced by plants and
snow)
Bank Statements (for a Bank of the United States
printed in color with holders for the advertising).
For additional information please contact us.